Our social impact strategy favors good data over intuition, and the priorities of the entire community over any individual cause. This emphasis has given rise to programs such as Get Comfortable and Get Artistic, which are designed to foster broader, systemic change using Clarke County’s 20-Year Action Agenda as a guide.
But we want to create space to meet more specific needs as well. In fact, we wish we could support every worthy cause. Respond to every emergency. We wish we could say ‘yes’ to every request. We know we can’t. But we can do for one what we wish we could do for everyone.
The Brew For One initiative began with the tragic story of one of our beloved Creatures named Bob Weckback. Bob was our head cellarman before we lost him in 2017, and the beer we released in his honor the following year was aptly named the Cellarman’s Spirit. We used the profits from the 2018 release to seed a college fund for Bob’s son. In 2019, Cellarman’s Spirit sales were mobilized to serve another individual who’s telling a remarkable story.
Beginning in 2020 and moving forward, Brew For One will identify a compelling recipient each year and develop a beer brand to capture the essence of that story. 100% of the profits generated from the beer release will then be leveraged to aid that individual in a way that is memorable and, we hope, life-changing.