We acknowledge the obstacles to becoming a self-supporting artist in today’s market, and we therefore wish to leverage our business to remove some of these barriers. In concert with our purpose to create enjoyable experiences, to inspire others to pursue their passion, and encourage people to care for their community, we launched the Get Artistic campaign in June 2018 to support the local arts community.
Specifically, this program aims to serve artists by offering the following avenues of support:
Finally, we seek to continue developing relationships with in-market arts organizations and venues to affirm that we are a company who ‘walks our talk’—committed to help others pursue their passion.
Get Artistic funding will be generated through specific beer brands and merchandise. Once a baseline funding target is hit, we will publish a strategic grant proposal that aims to create opportunities for local artists to both continue their work and sustain their livelihood.