Creature Comforts Brewing Company will launch the 2019 campaign of its flagship community impact program, Get Comfortable, on February 6th. And beginning in 2019, the program will now partner with a new brewery each year to release a collaborative beer to generate funds. To kick off the new spirit of this program, Creature Comforts has partnered with Russian River Brewing Company this first year.
“When Russian River put a call out to our friends in the craft beer industry last year to raise money for the victims of the 2017 Sonoma County fires, Creature Comforts came forward to help support the cause. It was pretty early on in our recruiting, so naturally I was blown away that a brewery all the way from Athens, Georgia would help out,” said Russian River brewer and legend, Vinnie Cilurzo.
“Fast forward to the Firestone Walker Invitational, Adam and I were having a beer and discussing beer and business and he told me about the Get Comfortable campaign Creature Comforts was doing. When he asked if we’d like to brew a beer together to help raise money for local charities in Athens, it was an easy yes. At Russian River, we look at giving back to our community as a part of our business model, so it is great to connect with others in the beer industry like Creature Comforts who have the same values.”
With the vision of being a good neighbor to those in need, Creature Comforts launched Get Comfortable in 2015, which has since grown to be a year-round program. Recognizing that discomfort emerges whenever needs go unmet, its mission is to unify the business community to resource the agencies meeting the community’s most pressing needs. In Athens-Clarke County, where one in five people are food-insecure and the poverty rate is 34.4 percent—double the state, and nearly triple the national, average—the campaign has traditionally focused on hunger, homelessness, and poverty.
Through a rigorous vetting process as well as the direction of an advisory committee of community stakeholders, the campaign selected nine organizations to highlight throughout the year and receive funding when the program wraps in November.
“Get Comfortable aims to align as many partners as possible to make the largest impact that we collectively can. Beyond the nearly 50 local businesses participating in this year’s campaign, we are profoundly honored to welcome a new partner this year in Russian River. Headquartered across the country in Sonoma County, they obviously operate beyond the borders of Athens-Clarke, but they are absolutely a part of our craft beer community,” said Director of Community & Culture, Matt Stevens.
“Given our desire to transition the Get Comfortable release into an annual collaboration, and specifically our aim to leverage this program to intersect with other craft breweries famous for their philanthropic work, Russian River was an obvious choice to inaugurate this new direction. Whether it’s their annual Framboise for a Cure release, past participation in Ales for ALS, or most recently, their rallying the craft beer world around the Sonoma Pride project in the wake of last year’s California wildfires, they remain an industry leader both in the quality of their product and the reputation of their charity.”
Get Comfortable 2019 will be a year-round campaign with a season of emphasis taking place February 6 – April 10, during which the brewery will donate 100% of its Wednesday “community day” profits towards the Get Comfortable Fund. In addition to the proceeds from the collaborative beer going towards the fund, Creature Comforts will also create Get Comfortable merchandise and work alongside local businesses to generate additional profits for the fund.