Discomfort eventually emerges wherever a need goes unmet. But interpreting the needs-assessment data—then connecting the resources to community priorities—can get complicated. So in 2015, we created the Get Comfortable campaign to make serving simple: to align the business community to support the agencies doing the most to meet our city’s greatest needs.
The long-game here is greater communication, fewer silos, stronger partnerships, less replication, and the concentration of philanthropic resources around our community’s most pressing work.
