In 2015, Creature Comforts established the Get Comfortable Campaign and Fund—stewarded by the Athens Area Community Foundation—in order to become a unifying anchor in the business community to resource the local nonprofits best equipped to address our city’s most pressing needs.
In a sentence, we leverage the resources of our business community and the expertise of our Advisory Committee to resource the agencies best positioned to serve our city.
Based upon the Envision Athens 20 Year Action Agenda, as well as the counsel of our Advisory Committee, we will continue to direct our primary support in 2018 to agencies combating homelessness, hunger, and poverty.
No longer will Get Comfortable be a 3-month high-intensity season of strategic philanthropy, but it will become our flagship community impact brand and programming—now a year-round campaign with a pronounced season of emphasis, specifically 90 days in the first quarter of 2018.
We believe this shift will: