“You have to decide what your highest priorities are and have the courage—pleasantly,
smilingly, nonapologetically, to say ‘no’ to other things. And the way you do
that is by having a bigger ‘yes’ burning inside.”
-Stephen Covey, The 7 Habits of Highly Effective People
What we do here at Creature Comforts is brew (what we think to be) extraordinary beer. But ultimately, we hope you care just as much about why it is we do what we do. Since opening our doors, we’ve aspired to foster human connection through the service of others, leveraging our hands and our brands to make a material impact on the communities around us.
We’ve since discovered that the gravitational pull of any altruistic endeavor is, eventually, to take on too much—to try to address too many needs, to add too many programs, thereby scattering the resources too thinly. The challenge is to remain focused. As Covey insists, to say ‘no’ often, but strategically.
So what is that bigger ‘yes’ burning inside Creature Comforts? Explore this site to learn more—and we invite you to get involved when you’re ready.
We have two primary community impact programs—Get Comfortable and Get Artistic—and an emerging initiative called Brew For One.
Whereas Get Comfortable is about helping others survive, Get Artistic is about helping people thrive. These outcomes are two halves to a whole, and each necessary to foster a healthy community.
Brew For One, on the other hand, focuses on individual needs rather than community-wide change. It is our desire to do for one person what we wish we could do for everyone.
Here’s a snapshot of how all these reciprocal efforts fit together as a unified whole…
“We very often fail to think as carefully about helping others as we could, mistakenly believing
that applying data and rationality to a charitable endeavor robs the act of virtue.”
-William MacAskill, Doing Good Better
While there are many worthy causes in our community, discomfort emerges whenever any need goes unmet. However, rather than tether our corporate giving to a specific charity, Get Comfortable channels the generosity of many toward our city’s greatest needs. (But how?)
It is seldom that the public, private, and nonprofit sectors come together, compare notes, and execute a unified strategy. But we need one another: we need both the guidance of local leadership and generous businesses to propel social innovation.
“Residents who are happier with their city are more likely to be attached,
and attached residents are more likely to get involved.”
-Melody Warnick, This is Where You Belong
Place attachment theory describes the emotional bond between a person and a place. This growing body of research—driven by the disciplines of psychology and sociology—ultimately suggests that the more an individual comes to love their city, the greater their eventual civic engagement.
While this phenomenon has many distinct inputs and outputs, a major predictor of place attachment is a thriving creative economy.
Using Clarke County’s 20-Year Action Agenda as our guide, Get Artistic is a community development program designed to foster place attachment by investing in our creative industries.
Creature Comforts is dedicated to better being through being curious. From our scientific brewing process to our wide-awake creative impulse to our small-town tenacity, Creature Comforts is driven by the promise that a curious mind leads to better living. We take inspiration from those who crave curiosity and share its reward. The thinkers, the inventors, the artists, the explorers. We feed our curious spirit through the pursuit of finely balanced artisanal beers, and our mission is to light that desire and follow its flame with our consumers. Creature Comforts craves curiosity.