“You have to decide what your highest priorities are and have the courage—pleasantly,
smilingly, nonapologetically, to say ‘no’ to other things. And the way you do that
is by having a bigger ‘yes’ burning inside.”
-Stephen Covey, The 7 Habits of Highly Effective People
What we do here at Creature Comforts is brew (what we think to be) extraordinary beer. But ultimately, we hope you care just as much about why it is we do what we do. Since opening our doors, we’ve aspired to foster human connection through the service of others, leveraging our hands and our brands to make a material impact on the communities around us.
We’ve since discovered that the gravitational pull of any altruistic endeavor is, eventually, to do too much—to try to address too many needs, to add too many programs, thereby scattering the resources too thinly. The challenge is to remain focused. As Covey insists, to say ‘no’ often, but strategically.
So what is that bigger ‘yes’ burning inside Creature Comforts? Scroll down or explore this site to learn more—and we invite you to get involved when you’re ready.
Whereas Get Comfortable is about helping others survive, Get Artistic is about helping people thrive. These outcomes are two halves to a whole, and each necessary to foster a healthy community. Both employ (1) our time, (2) our space, and (3) our finances as program inputs, and both can be classified as community-based, not cause-based, strategies.
Brew For One, on the other hand, focuses on individual needs rather than systemic change. It is our desire to do for one what we wish we could do for everyone.
Here’s a snapshot of how all these reciprocal efforts fit together as a unified whole…
Creature Comforts is dedicated to better being through being curious. From our scientific brewing process to our wide-awake creative impulse to our small-town tenacity, Creature Comforts is driven by the promise that a curious mind leads to better living. We take inspiration from those who crave curiosity and share its reward. The thinkers, the inventors, the artists, the explorers. We feed our curious spirit through the pursuit of finely balanced artisanal beers, and our mission is to light that desire and follow its flame with our consumers. Creature Comforts craves curiosity.