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Place attachment theory—which investigates the emotional bond between a person and a place—suggests that the more an individual comes to love their city, the greater their eventual civic engagement. And when it comes to creating a boost in place attachment, studies suggest that the creative economy can play a major role.

An investment in the arts, in short, is an investment in this community. Hence the reason we launched Get Artistic back in 2018, now an annual program with a seasonal emphasis.

We hope you’ll join us at our downtown Athens taproom on August 22 for a socially-distanced celebration of this year’s partners and the release of our Get Artistic beer and merchandise. This day officially kicks off our 2020 season of emphasis, which ends on October 21.


The six 2020 Get Artistic partners featured below were selected by the consensus of representatives from Athens’ public and cultural institutions. 100% of Get Artistic profits will flow back to these recipients in the form of grant disbursements, thereby expanding their capacity and boosting, we hope, your place attachment to Athens, GA.

  • Broderick Flanigan is a local painter whose Get Artistic grant will support the creation of a new, highly visible mural created with paid support from local youth.
  • Beto Mendoza is a musician who will record original songs amplifying the Latinx experience through the pandemic with collaborating artists from Athens and Mexico.
  • Esther Carillo is a ceramicist whose 2020 grant will remove the barriers of studio rent and cost of materials to expand her capacity to pursue her passion.
  • The Athens Area Arts Council recently established their Emerging Black Artists Grant to support local artists through both a stipend and a professional artist mentorship program.
  • ATHICA is Athens’ only independent nonprofit art gallery dedicated to contemporary art. They will use their 2020 grant to convert their K-12 educational programming to become digitally accessible.
  • Nuçi’s Space provides musicians with mental health resources and affordable studio space. They are expanding their capacity to support visual artists with paid project opportunities.


There are many ways to support local creatives through Get Artistic!

  • Beer: 100% of the profits made from all Get Artistic Berliner Weisse sales will support the campaign. We now collaborate with a local artist to design the Get Artistic beer label each year. The first label in this series was designed by Athens-based visual artist and musician Eli Saragoussi. “This label design was inspired by the community-centered mission of the Get Artistic program that allows artists to flourish and create a better Athens. This piece is diverse, colorful, and quirky, and that’s exactly how I feel about this special town.” –Eli Saragoussi
  • Merchandise: This year, we’ve partnered with local artists Chris Xavier, Eli Saragoussi, Tex Crawford, and several of our very own creative Creature employees to produce limited edition t-shirts and the second issue of our much-loved Creature Colors coloring books. We’re also bringing back the Greetings from Creature Comforts postcard featuring art by Taylor Shaw to help you stay connected with loved ones near and far. 100% of these merch profits support the campaign.
  • Make a Gift of Your Birthday: If you celebrate your special day with us at the brewery, tell our staff and we’ll donate your age in dollars. We’d contribute $31 on your 31st birthday. #leverAGE
  • Donate Directly: Contribute through the @CreatureComforts Venmo! (If a code is requested, use #9273.) You can also make a tax-deductible donation by giving to the Get Artistic Fund housed at the Athens Area Community Foundation.