On December 9th, we wrapped an unprecedented season of Get Comfortable in true 2020 fashion—on Zoom, of course! Even with all the challenges this year presented, we’re thrilled to announce that Get Comfortable had another record-breaking year of fundraising. Through the generosity of more than 60 business partners and innumerable private donors, we generated $380,612.39—a total program impact of $532,068.11—to distribute to our nine Athens-based agencies and our three in Atlanta.
And we’re just getting started with these exciting announcements! Keep reading for more, including our 2021 Get Comfortable beer collaborator!
Believing that good companies are good citizens, we created Get Comfortable in 2015 with the goal to make serving simple for our customers and fellow businesses. In 2020, we crested a major program milestone—having now mobilized over $1.5 million to meet our city’s most pressing needs!
At the wrap event, we also announced our 2021 Get Comfortable agency recipients for both Athens and Atlanta. These agencies include Acceptance Recovery Center, Advantage Behavioral Health, Athens Area Homeless Shelter, Bethel Haven, Bigger Vision, Family Promise, Mercy Health Center, and Sparrow’s Nest in Athens-Clarke County. In DeKalb County, we’re locking arms with College AIM, Friends of Refugees, Innovative Solutions for Disadvantage & Disability, and Our House.
“As we prepare to launch what I believe will be the most critical year of community development work we’ve seen in our lifetime—with the needs greater, and the resources fewer than ever before—now, especially, should philanthropists be concentrating resources to maximize their impact rather than going it alone,” said Matt Stevens, Vice President of Strategic Impact.
“DIY altruism is incredibly admirable, but the strategic alignment of funding is how we will tackle our community’s greatest disparities together. That is why I am grateful there are so many like-minded Georgia businesses and citizens who, through Get Comfortable, are willing to channel their generosity where it matters most.”
We’re equally as excited to announce that the 2021 beer collaboration will be made with the great folks at Sierra Nevada! We’ve long admired Sierra Nevada’s commitment to their community and the environment. We’re looking forward to coming together to brew a Hazy Double IPA in celebration of our shared loved for Citra hops. As in year’s past, 100-percent of the profits from this release will go directly into the tax-deductible Get Comfortable Fund.
“It’s an honor to team up with Creature Comforts on Get Comfortable,” said Sierra Grossman, Vice President of Sierra Nevada. “Craft brewers know that you can accomplish more together, and we’ve long admired this meaningful project and its impact on the community. Get Comfortable brings together our biggest passions—great beer and doing good.”
Get Comfortable 2021 will be a year-round campaign with a pronounced season of emphasis taking place February 10th through April 21st, during which we will donate 100% of our Wednesday taproom profits towards the Get Comfortable Fund. Additionally, 100% of the profits from the collaboration beer sales and Get Comfortable merchandise will go back into the fund, as will proceeds from any related events. We also continue to work alongside many generous local businesses to generate additional profits for the fund.
Here’s to another record-breaking year in 2021, y’all!