Our incredible team got us here through their relentless efforts to make our company and community better. Becoming a B Corp means that we celebrate what we do well while staying focused on what we can continuously improve.
Check out our Q&A with Community Manager Ally Hellenga if you’re curious to learn more about B Corp and why we pursued the certification.
What is a B Corp?
According to B Lab, the third-party certifying authority, B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. In short, a B Corp is a business that is a force for good. B Corp status is similar to what Fair Trade certification is for coffee, or LEED certification is for green construction.
How does a company become a certified B Corp?
B Corp Certification is the only third-party evaluation that measures a company’s entire social and environmental performance. There are two components to certification: Completing the B Impact Assessment and meeting the legal requirements.
Why did Creature Comforts pursue this certification?
We believe that good companies are good citizens. We’ve always been deeply committed to our employees, communities, and the planet. Ultimately, these self-imposed guidelines will ensure that we measure our success with even greater transparency and accountability. The rigor of B Corp standards will also continually challenge us to uphold our values of “Making It Better” and “Leaving a Legacy.”